THEORIES OF HEALTH BELIEF
Have you ever wondered why some people continue to smoke even though the evidence is clear that it is bad for them?
Some health psychologists are concerned with trying to find out why individuals adopt certain health behaviours. As with all aspects of psychology there are many explanations, for example social psychologists would look at how others might influence our behaviour. Cognitive psychology is one of the main approaches in this area. However, it assumes that we think through our actions logically before rationally coming to a decision about which behaviour to adopt. Anyone who has broken their New Years resolution will know that however convincing the argument for adopting healthy behaviours, there are still times when we choose, illogically, to adopt unhealthy ones. If we could all be depended on to do the logical thing there would no longer be anyone who smoked; drinking to excess would be a thing of the past; and obesity would not be a threat.
This section will look at three lifestyle models that contribute to our understanding of health behaviours:
Becker - Health Belief Model
Rotter - Locus of Control
Bandura - Self Efficacy