Health promotion campaigns are expensive but why do some work and others not? Would it be better to pass laws prohibiting behaviours such as smoking and drinking?
Government agencies, health agencies, charities and businesses all try to encourage people to adopt a healthy lifestyle. Consider the media campaigns you have seen. What messages are they trying to convey?
Do we all follow the advice we are given? Not really! So why bother with health promotion campaigns?
This section looks at three methods of health promotion and the research that indicated they are effective.
Cowpe - Media Campains
Dannenberg - Legislation
Janis & Feshbeck - Fear Arousal